Petra Wolkenstein's blog

We have recently shared some thoughts on apps from Techcrunch. It is hard to fight for users' attention as the number of apps on smartphones is continuously increasing.


App-ocalypse on Techcrunch

Sarah Perez from Techcrunch was right to complain about the state of the mobile apps world. We are getting to our limit when downloading more apps to our mobile phones. Most of these apps are not used regularly. Moreover, we cannot find the information we need.


Search is more important than apps

thinkinsights beta with Google

Smartphones are about apps, right? However, Google says that users value searching more than apps (Mobile Movement Study).

Here comes the data:

“Smartphones serve as pocket PCs and extend desktop experience.”
Source: think insights with Google

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